Your summit recap

American Cancer Society summit recap

American Cancer Society joined us at the Summit. Discover key takeaways from the sessions attended and explore strategies to enhance your year-end fundraising efforts.

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What your team caught at Summit

Here are the top sessions you or your team attended

4 Steps to Reverse the Small-Dollar Donor Decline

Retention beats acquisition — re-engaging donors before they drift away is the real fix for the small-dollar decline.

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Keys to Winning Donor Attention in an Election Year

Cutting through election-year noise takes sharper, more deliberate messaging than a normal giving season.

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Just for you

A few sessions we think your team would enjoy

Year-End Mailed Appeals Your Donors Can't Ignore

A well-crafted mailer still outperforms digital noise when it's built around real storytelling.

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Must-Use Practices for Conversations With Major Donors at End-of-Year

Year-end is a relationship moment, not just a solicitation moment — the strongest asks come from confident, trust-first conversations.

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Raise transformational gifts with FreeWill

Here's where FreeWill can help next

Based on the sessions American Cancer Association Inc attended, we've pulled together a few ways to keep the momentum going.

FreeWill's Auto-Stewardship acknowledges and engages your bequest donors at scale with timely, customized emails sent on your behalf, no extra work for your team.

FreeWill partners get a dedicated strategist, tested campaign content, and tools that make giving simple, whether that's a will, stock, or a QCD.

William, FreeWill's AI writing tool for nonprofit fundraisers, turns a blank page into a first draft of an appeal, thank-you note, or social post in minutes — built to write in your organization's own voice.

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What's worked for others

From nonprofits tackling goals like yours

Full Platform

How the American Heart Association raises tax-smart gifts today and secures millions for the future with FreeWill

Smart Giving Suite

How Cure Blindness Project actively promotes non-cash giving and raised over $700K with FreeWill

Featureships

Achieving breakthroughs in planned giving: Cancer Research Institute’s success with FreeWill