American Heart Association's summit insights
Your team participated in several sessions at the Summit. Discover key takeaways and strategies to enhance your organization's year-end fundraising efforts.
What your team caught at Summit
Here are the top sessions you or your team attended
4 Steps to Reverse the Small-Dollar Donor Decline
Retention beats acquisition — re-engaging donors before they drift away is the real fix for the small-dollar decline.
How to Unlock Wealth-Based Giving at Year-End
Most donor wealth sits outside checking accounts — that's the untapped opportunity nonprofits miss by asking for cash only.
Just for you
A few sessions we think your team would enjoy
World-Class Stewardship for December Donors
The donor relationship starts, not ends, when the year-end gift clears.
Must-Use Practices for Conversations With Major Donors at End-of-Year
Year-end is a relationship moment, not just a solicitation moment — the strongest asks come from confident, trust-first conversations.
.webp)
Here's where FreeWill can help next
Based on the sessions American Heart Association attended, we've pulled together a few ways to keep the momentum going.
FreeWill's Auto-Stewardship acknowledges and engages your bequest donors at scale with timely, customized emails sent on your behalf, no extra work for your team.
Donors trust a simple, professional way to give — whether that's a will, a stock gift, or a QCD — and FreeWill makes that easy to offer.
FreeWill partners get a dedicated strategist and a tested year-end campaign structure, so your team isn't building the plan from scratch.
What's worked for others
From nonprofits tackling goals like yours
Talk to our team
American Heart Association
