American Humane Association's Summit insights
American Humane Association joined us at the Summit. Dive into the recap below to discover valuable takeaways from the sessions attended and how your organization can benefit from these strategies.
What your team caught at Summit
Here are the top sessions you or your team attended
4 Steps to Reverse the Small-Dollar Donor Decline
Retention beats acquisition — re-engaging donors before they drift away is the real fix for the small-dollar decline.
How to Unlock Wealth-Based Giving at Year-End
Most donor wealth sits outside checking accounts — that's the untapped opportunity nonprofits miss by asking for cash only.
Just for you
A few sessions we think your team would enjoy
World-Class Stewardship for December Donors
The donor relationship starts, not ends, when the year-end gift clears.
Crystallize Your Impact Story Before Year-End
Donors give because they believe they can make a difference — your story has to prove that belief is well placed.
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Here's where FreeWill can help next
Based on the sessions American Humane Association attended, we've pulled together a few ways to keep the momentum going.
FreeWill partners get a dedicated strategist, tested campaign content, and tools that make giving simple, whether that's a will, stock, or a QCD.
FreeWill's Auto-Stewardship acknowledges and engages your bequest donors at scale with timely, customized emails sent on your behalf, no extra work for your team.
The average stock gift through FreeWill runs about $10,400, against roughly $100 for an average cash gift. Same donors, a very different number when they give a different way.
What's worked for others
From nonprofits tackling goals like yours
Talk to our team
American Humane Association
