Your summit recap

Red Cross Summit experience and insights

Your team participated in several sessions at the Summit. Discover key takeaways and strategies below to help enhance your year-end fundraising efforts and donor engagement.

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What your team caught at Summit

Here are the top sessions you or your team attended

The State of Year-End Giving in 2026

Donor behavior is shifting fast this year — the strategies that worked last year-end need updating now.

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4 Steps to Reverse the Small-Dollar Donor Decline

Retention beats acquisition — re-engaging donors before they drift away is the real fix for the small-dollar decline.

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Just for you

A few sessions we think your team would enjoy

World-Class Stewardship for December Donors

The donor relationship starts, not ends, when the year-end gift clears.

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Year-End Email Blueprint: Every Message You Need to Send Before Dec 31

The right message at the right moment — not more emails — is what builds a complete, high-performing year-end email calendar.

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Raise transformational gifts with FreeWill

Here's where FreeWill can help next

Based on the sessions American Red Cross attended, we've pulled together a few ways to keep the momentum going.

FreeWill's Auto-Stewardship acknowledges and engages your bequest donors at scale with timely, customized emails sent on your behalf, no extra work for your team.

FreeWill partners get a dedicated strategist, tested campaign content, and tools that make giving simple, whether that's a will, stock, or a QCD.

William, FreeWill's AI writing tool for nonprofit fundraisers, turns a blank page into a first draft of an appeal, thank-you note, or social post in minutes — built to write in your organization's own voice.

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What's worked for others

From nonprofits tackling goals like yours

Featureships

How Volunteers of America reached new donors on FreeWill to raise $4.2M+ in primary bequest commitments

Planned Giving Suite

How Rocky Mountain Equality boosts legacy giving and offers security to supporters with FreeWill

Full Platform

"Cheerfully given” gifts: How the Center for Action and Contemplation raised $300K+ in bequest commitments and $120K+ in stocks and QCDs