Your summit recap

Athenaprojectarts.org at the Summit recap

Athenaprojectarts.org joined us at the Summit. Discover key takeaways from multiple sessions to help your organization enhance year-end fundraising and donor engagement strategies.

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What your team caught at Summit

Here are the top sessions you or your team attended

The Ideal Year-End Playbook for Organizations of Different Sizes

There's no single blueprint for year-end success, but proven approaches scale to fit your team's size and resources.

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How to Unlock Wealth-Based Giving at Year-End

Most donor wealth sits outside checking accounts — that's the untapped opportunity nonprofits miss by asking for cash only.

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Just for you

A few sessions we think your team would enjoy

How Blended Gifts Can Become Your Very Largest Donations

Pairing a current gift with a planned one can turn a modest ask into a donor's single largest gift.

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The DAF Opportunity: Winning Donor-Advised Fund Gifts at Year-End

DAFs are one of the biggest underused channels in philanthropy — and year-end is when to unlock them.

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Raise transformational gifts with FreeWill

Here's where FreeWill can help next

Based on the sessions Athena Project attended, we've pulled together a few ways to keep the momentum going.

FreeWill's Auto-Stewardship acknowledges and engages your bequest donors at scale with timely, customized emails sent on your behalf, no extra work for your team.

The average stock gift through FreeWill runs about $10,400, against roughly $100 for an average cash gift. Same donors, a very different number when they give a different way.

William, FreeWill's AI writing tool for nonprofit fundraisers, turns a blank page into a first draft of an appeal, thank-you note, or social post in minutes — built to write in your organization's own voice.

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What's worked for others

From nonprofits tackling goals like yours

Planned Giving Suite

50+ Legacy Donors and Counting: How WGVU Public Media Transformed Its Giving Program with FreeWill

Planned Giving Suite

Legacy In a Time of Need: How Connecticut Foodshare Raised $1.4M Through Planned Giving

Planned Giving Suite

How the YWCA USA raised over $8M in legacy gifts through a partnership with FreeWill