2026 Giving Season Summit Recap

Cornell University joined us at the Summit. Discover key takeaways from the sessions attended and how your organization can leverage these strategies in fundraising.

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What your team caught at Summit

Here are the top sessions you or your team attended

4 Steps to Reverse the Small-Dollar Donor Decline

Retention beats acquisition — re-engaging donors before they drift away is the real fix for the small-dollar decline.

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How to Unlock Wealth-Based Giving at Year-End

Most donor wealth sits outside checking accounts — that's the untapped opportunity nonprofits miss by asking for cash only.

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Just for you

A few sessions we think your team would enjoy

World-Class Stewardship for December Donors

The donor relationship starts, not ends, when the year-end gift clears.

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Year-End Email Blueprint: Every Message You Need to Send Before Dec 31

The right message at the right moment — not more emails — is what builds a complete, high-performing year-end email calendar.

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Raise transformational gifts with FreeWill

Here's where FreeWill can help next

Based on the sessions Cornell Lab of Ornithology attended, we've pulled together a few ways to keep the momentum going.

Cornell Lab of Ornithology is already seeing bequests come in through FreeWill's public website — 2 gifts worth $145,000 combined this past year. That's a clear sign donors are ready to include your organization in their long-term giving.

FreeWill's Auto-Stewardship acknowledges and engages your bequest donors at scale with timely, customized emails sent on your behalf, no extra work for your team.

The average stock gift through FreeWill runs about $10,400, against roughly $100 for an average cash gift. Same donors, a very different number when they give a different way.

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