Your summit recap

EastBaySPCA summit insights and next steps

EastBaySPCA joined us at the Summit. Explore key takeaways from the sessions attended and discover strategies your organization can implement to enhance donor engagement and giving.

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What your team caught at Summit

Here are the top sessions you or your team attended

4 Steps to Reverse the Small-Dollar Donor Decline

Retention beats acquisition — re-engaging donors before they drift away is the real fix for the small-dollar decline.

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How to Turn December Donors Into Year-Round Supporters Through Monthly Giving

December is the moment to convert one-time year-end gifts into a recurring, year-round donor base.

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Just for you

A few sessions we think your team would enjoy

World-Class Stewardship for December Donors

The donor relationship starts, not ends, when the year-end gift clears.

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Year-End Mailed Appeals Your Donors Can't Ignore

A well-crafted mailer still outperforms digital noise when it's built around real storytelling.

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Raise transformational gifts with FreeWill

Here's where FreeWill can help next

Based on the sessions East Bay SPCA attended, we've pulled together a few ways to keep the momentum going.

FreeWill's Auto-Stewardship acknowledges and engages your bequest donors at scale with timely, customized emails sent on your behalf, no extra work for your team.

A FreeWill Featureship puts your nonprofit in front of thousands of people making a will each month — a direct way to reach donors you haven't met yet.

William, FreeWill's AI writing tool for nonprofit fundraisers, turns a blank page into a first draft of an appeal, thank-you note, or social post in minutes — built to write in your organization's own voice.

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What's worked for others

From nonprofits tackling goals like yours

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How NOCO Humane educates donors on planned and non-cash giving and raises funds for animals

Smart Giving Suite

How Cure Blindness Project actively promotes non-cash giving and raised over $700K with FreeWill

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How the American Heart Association raises tax-smart gifts today and secures millions for the future with FreeWill