Your summit recap

In Defense of Animals summit insights

In Defense of Animals joined the Summit. Discover key takeaways from multiple sessions to help your organization enhance donor engagement and year-end giving strategies.

Book a MeetingWatch Recordings

What your team caught at Summit

Here are the top sessions you or your team attended

Finding Untapped Major Giving Potential Within Your Existing Donor Base

Your existing donor base already has stock, DAF, and crypto capacity — the potential is there, you just haven't asked yet.

Watch Full Recording

Must-Use Practices for Conversations With Major Donors at End-of-Year

Year-end is a relationship moment, not just a solicitation moment — the strongest asks come from confident, trust-first conversations.

Watch Full Recording

Just for you

A few sessions we think your team would enjoy

The Ideal Year-End Playbook for Organizations of Different Sizes

There's no single blueprint for year-end success, but proven approaches scale to fit your team's size and resources.

Watch Full Recording

How to Turn December Donors Into Year-Round Supporters Through Monthly Giving

December is the moment to convert one-time year-end gifts into a recurring, year-round donor base.

Watch Full Recording
Raise transformational gifts with FreeWill

Here's where FreeWill can help next

Based on the sessions In Defense of Animals attended, we've pulled together a few ways to keep the momentum going.

FreeWill's Auto-Stewardship acknowledges and engages your bequest donors at scale with timely, customized emails sent on your behalf, no extra work for your team.

William, FreeWill's AI writing tool for nonprofit fundraisers, turns a blank page into a first draft of an appeal, thank-you note, or social post in minutes — built to write in your organization's own voice.

The average stock gift through FreeWill runs about $10,400, against roughly $100 for an average cash gift. Same donors, a very different number when they give a different way.

Book a Meeting

What's worked for others

From nonprofits tackling goals like yours

Full Platform

How NOCO Humane educates donors on planned and non-cash giving and raises funds for animals

Planned Giving Suite

How the YWCA USA raised over $8M in legacy gifts through a partnership with FreeWill

Planned Giving Suite

How Rocky Mountain Equality boosts legacy giving and offers security to supporters with FreeWill