Your summit recap

Innocence Project summit recap and insights

Innocence Project joined us at the Summit. Explore key takeaways from multiple sessions and discover strategies your organization can use to enhance fundraising efforts.

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What your team caught at Summit

Here are the top sessions you or your team attended

4 Steps to Reverse the Small-Dollar Donor Decline

Retention beats acquisition — re-engaging donors before they drift away is the real fix for the small-dollar decline.

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Finding Untapped Major Giving Potential Within Your Existing Donor Base

Your existing donor base already has stock, DAF, and crypto capacity — the potential is there, you just haven't asked yet.

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Just for you

A few sessions we think your team would enjoy

World-Class Stewardship for December Donors

The donor relationship starts, not ends, when the year-end gift clears.

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The Ideal Year-End Playbook for Organizations of Different Sizes

There's no single blueprint for year-end success, but proven approaches scale to fit your team's size and resources.

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Raise transformational gifts with FreeWill

Here's where FreeWill can help next

Based on the sessions Innocence Project attended, we've pulled together a few ways to keep the momentum going.

Innocence Project is already seeing bequests come in through FreeWill's public website — 6 gifts worth $837,250 combined this past year. That's a clear sign donors are ready to include your organization in their long-term giving.

FreeWill partners get a dedicated strategist, tested campaign content, and tools that make giving simple, whether that's a will, stock, or a QCD.

FreeWill's Auto-Stewardship acknowledges and engages your bequest donors at scale with timely, customized emails sent on your behalf, no extra work for your team.

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What's worked for others

From nonprofits tackling goals like yours

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How Volunteers of America reached new donors on FreeWill to raise $4.2M+ in primary bequest commitments

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How the American Heart Association raises tax-smart gifts today and secures millions for the future with FreeWill

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Achieving breakthroughs in planned giving: Cancer Research Institute’s success with FreeWill