Your summit recap

Michigan Humane Society summit insights

Michigan Humane Society joined us at the Summit. Explore key takeaways from the sessions attended and discover how these strategies can enhance your organization’s fundraising efforts.

Book a MeetingWatch Recordings

What your team caught at Summit

Here are the top sessions you or your team attended

4 Steps to Reverse the Small-Dollar Donor Decline

Retention beats acquisition — re-engaging donors before they drift away is the real fix for the small-dollar decline.

Watch Full Recording

Finding Untapped Major Giving Potential Within Your Existing Donor Base

Your existing donor base already has stock, DAF, and crypto capacity — the potential is there, you just haven't asked yet.

Watch Full Recording

Just for you

A few sessions we think your team would enjoy

World-Class Stewardship for December Donors

The donor relationship starts, not ends, when the year-end gift clears.

Watch Full Recording

How to Turn December Donors Into Year-Round Supporters Through Monthly Giving

December is the moment to convert one-time year-end gifts into a recurring, year-round donor base.

Watch Full Recording
Raise transformational gifts with FreeWill

Here's where FreeWill can help next

Based on the sessions Michigan Humane attended, we've pulled together a few ways to keep the momentum going.

FreeWill's Auto-Stewardship acknowledges and engages your bequest donors at scale with timely, customized emails sent on your behalf, no extra work for your team.

FreeWill partners get a dedicated strategist and a tested year-end campaign structure, so your team isn't building the plan from scratch.

A FreeWill Featureship puts your nonprofit in front of thousands of people making a will each month — a direct way to reach donors you haven't met yet.

Book a Meeting

What's worked for others

From nonprofits tackling goals like yours

Full Platform

How NOCO Humane educates donors on planned and non-cash giving and raises funds for animals

Full Platform

"Cheerfully given” gifts: How the Center for Action and Contemplation raised $300K+ in bequest commitments and $120K+ in stocks and QCDs

Full Platform

How the American Heart Association raises tax-smart gifts today and secures millions for the future with FreeWill