Pro Seniors summit highlights and insights
Pro Seniors joined us at the Summit to engage in several sessions focused on year-end giving strategies. Discover key takeaways and practical recommendations to support your organization's fundraising efforts.
What your team caught at Summit
Here are the top sessions you or your team attended
4 Steps to Reverse the Small-Dollar Donor Decline
Retention beats acquisition — re-engaging donors before they drift away is the real fix for the small-dollar decline.
How to Unlock Wealth-Based Giving at Year-End
Most donor wealth sits outside checking accounts — that's the untapped opportunity nonprofits miss by asking for cash only.
Just for you
A few sessions we think your team would enjoy
Must-Use Practices for Conversations With Major Donors at End-of-Year
Year-end is a relationship moment, not just a solicitation moment — the strongest asks come from confident, trust-first conversations.
World-Class Stewardship for December Donors
The donor relationship starts, not ends, when the year-end gift clears.
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Here's where FreeWill can help next
Based on the sessions Pro Seniors attended, we've pulled together a few ways to keep the momentum going.
FreeWill's Auto-Stewardship acknowledges and engages your bequest donors at scale with timely, customized emails sent on your behalf, no extra work for your team.
The average stock gift through FreeWill runs about $10,400, against roughly $100 for an average cash gift. Same donors, a very different number when they give a different way.
FreeWill partners get a dedicated strategist, tested campaign content, and tools that make giving simple, whether that's a will, stock, or a QCD.
What's worked for others
From nonprofits tackling goals like yours
Talk to our team
Pro Seniors
