The Craig School’s personalized summit insights
The Craig School joined us at the Summit. Discover key takeaways from the sessions attended and how your organization can leverage these strategies for year-end giving success.
What your team caught at Summit
Here are the top sessions you or your team attended
4 Steps to Reverse the Small-Dollar Donor Decline
Retention beats acquisition — re-engaging donors before they drift away is the real fix for the small-dollar decline.
From Oversight to Ownership: Activate Your Board for Year-End Smart Giving
Every board member can raise money, regardless of wealth or connections, once you reframe what "giving" means for them.
Just for you
A few sessions we think your team would enjoy
How Blended Gifts Can Become Your Very Largest Donations
Pairing a current gift with a planned one can turn a modest ask into a donor's single largest gift.
How to Unlock Wealth-Based Giving at Year-End
Most donor wealth sits outside checking accounts — that's the untapped opportunity nonprofits miss by asking for cash only.
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Here's where FreeWill can help next
Based on the sessions The Craig School attended, we've pulled together a few ways to keep the momentum going.
FreeWill's Auto-Stewardship acknowledges and engages your bequest donors at scale with timely, customized emails sent on your behalf, no extra work for your team.
FreeWill partners get a dedicated strategist and a tested year-end campaign structure, so your team isn't building the plan from scratch.
Donors trust a simple, professional way to give — whether that's a will, a stock gift, or a QCD — and FreeWill makes that easy to offer.
What's worked for others
From nonprofits tackling goals like yours
Talk to our team
The Craig School
