Your summit recap

The Grey Muzzle Organization summit insights

The Grey Muzzle Organization joined the Summit to gain valuable knowledge. Discover key takeaways from the sessions attended and how your organization can benefit from them.

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What your team caught at Summit

Here are the top sessions you or your team attended

4 Steps to Reverse the Small-Dollar Donor Decline

Retention beats acquisition — re-engaging donors before they drift away is the real fix for the small-dollar decline.

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Finding Untapped Major Giving Potential Within Your Existing Donor Base

Your existing donor base already has stock, DAF, and crypto capacity — the potential is there, you just haven't asked yet.

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Just for you

A few sessions we think your team would enjoy

World-Class Stewardship for December Donors

The donor relationship starts, not ends, when the year-end gift clears.

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How to Turn December Donors Into Year-Round Supporters Through Monthly Giving

December is the moment to convert one-time year-end gifts into a recurring, year-round donor base.

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Raise transformational gifts with FreeWill

Here's where FreeWill can help next

Based on the sessions The Grey Muzzle Organization attended, we've pulled together a few ways to keep the momentum going.

The Grey Muzzle Organization received a $75,000 bequest through FreeWill's public website this past year — a clear sign donors are ready to give this way to your cause.

FreeWill's Auto-Stewardship acknowledges and engages your bequest donors at scale with timely, customized emails sent on your behalf, no extra work for your team.

A FreeWill Featureship puts your nonprofit in front of thousands of people making a will each month — a direct way to reach donors you haven't met yet.

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What's worked for others

From nonprofits tackling goals like yours

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How NOCO Humane educates donors on planned and non-cash giving and raises funds for animals

Featureships

How Volunteers of America reached new donors on FreeWill to raise $4.2M+ in primary bequest commitments

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How the American Heart Association raises tax-smart gifts today and secures millions for the future with FreeWill