Your summit recap

The Morgan Adams Foundation Summit recap

The Morgan Adams Foundation joined the Summit to gain valuable fundraising insights. Discover key takeaways and strategies from the sessions they attended to support your organization’s growth.

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What your team caught at Summit

Here are the top sessions you or your team attended

Finding Untapped Major Giving Potential Within Your Existing Donor Base

Your existing donor base already has stock, DAF, and crypto capacity — the potential is there, you just haven't asked yet.

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The State of Year-End Giving in 2026

Donor behavior is shifting fast this year — the strategies that worked last year-end need updating now.

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Just for you

A few sessions we think your team would enjoy

World-Class Stewardship for December Donors

The donor relationship starts, not ends, when the year-end gift clears.

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Crystallize Your Impact Story Before Year-End

Donors give because they believe they can make a difference — your story has to prove that belief is well placed.

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Raise transformational gifts with FreeWill

Here's where FreeWill can help next

Based on the sessions The Morgan Adams Foundation attended, we've pulled together a few ways to keep the momentum going.

The Morgan Adams Foundation received a $43,750 bequest through FreeWill's public website this past year — a clear sign donors are ready to give this way to your cause.

"FreeWill's Auto-Stewardship acknowledges and engages your bequest donors at scale with timely, customized emails sent on your behalf, no extra work for your team."

"The average stock gift through FreeWill runs about $10,400, against roughly $100 for an average cash gift. Same donors, a very different number when they give a different way."

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What's worked for others

From nonprofits tackling goals like yours

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How the American Heart Association raises tax-smart gifts today and secures millions for the future with FreeWill

Featureships

Achieving breakthroughs in planned giving: Cancer Research Institute’s success with FreeWill

Smart Giving Suite

How Cure Blindness Project actively promotes non-cash giving and raised over $700K with FreeWill