National MS Society's personal Summit insights
Your team participated in several insightful sessions at the Summit. Discover key takeaways and strategies to enhance your year-end fundraising efforts below.
What your team caught at Summit
Here are the top sessions you or your team attended
The State of Year-End Giving in 2026
Donor behavior is shifting fast this year — the strategies that worked last year-end need updating now.
Finding Untapped Major Giving Potential Within Your Existing Donor Base
Your existing donor base already has stock, DAF, and crypto capacity — the potential is there, you just haven't asked yet.
Just for you
A few sessions we think your team would enjoy
World-Class Stewardship for December Donors
The donor relationship starts, not ends, when the year-end gift clears.
How to Turn December Donors Into Year-Round Supporters Through Monthly Giving
December is the moment to convert one-time year-end gifts into a recurring, year-round donor base.
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Here's where FreeWill can help next
Based on the sessions The National MS Society attended, we've pulled together a few ways to keep the momentum going.
FreeWill partners get a dedicated strategist, tested campaign content, and tools that make giving simple, whether that's a will, stock, or a QCD.
FreeWill's Auto-Stewardship acknowledges and engages your bequest donors at scale with timely, customized emails sent on your behalf, no extra work for your team.
William, FreeWill's AI writing tool for nonprofit fundraisers, turns a blank page into a first draft of an appeal, thank-you note, or social post in minutes — built to write in your organization's own voice.
What's worked for others
From nonprofits tackling goals like yours
Talk to our team
The National MS Society
