2026 Giving Season Summit Recap

placerspca.org joined the Summit to deepen knowledge across key fundraising strategies. Discover valuable takeaways and how your organization can leverage these insights for year-end giving.

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What your team caught at Summit

Here are the top sessions you or your team attended

4 Steps to Reverse the Small-Dollar Donor Decline

Retention beats acquisition — re-engaging donors before they drift away is the real fix for the small-dollar decline.

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Finding Untapped Major Giving Potential Within Your Existing Donor Base

Your existing donor base already has stock, DAF, and crypto capacity — the potential is there, you just haven't asked yet.

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Just for you

A few sessions we think your team would enjoy

How to Turn December Donors Into Year-Round Supporters Through Monthly Giving

December is the moment to convert one-time year-end gifts into a recurring, year-round donor base.

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World-Class Stewardship for December Donors

The donor relationship starts, not ends, when the year-end gift clears.

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Raise transformational gifts with FreeWill

Here's where FreeWill can help next

Based on the sessions The Placer County Society for The Prevention of Cruelty to Animals SPCA attended, we've pulled together a few ways to keep the momentum going.

FreeWill's Auto-Stewardship acknowledges and engages your bequest donors at scale with timely, customized emails sent on your behalf, no extra work for your team.

FreeWill partners get a dedicated strategist, tested campaign content, and tools that make giving simple, whether that's a will, stock, or a QCD.

The average stock gift through FreeWill runs about $10,400, against roughly $100 for an average cash gift. Same donors, a very different number when they give a different way.

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