2026 Giving Season Summit Recap

Your team attended several sessions at the Summit. Discover key takeaways and tailored strategies to enhance your year-end giving and donor engagement efforts.

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What your team caught at Summit

Here are the top sessions you or your team attended

4 Steps to Reverse the Small-Dollar Donor Decline

Retention beats acquisition — re-engaging donors before they drift away is the real fix for the small-dollar decline.

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Finding Untapped Major Giving Potential Within Your Existing Donor Base

Your existing donor base already has stock, DAF, and crypto capacity — the potential is there, you just haven't asked yet.

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Just for you

A few sessions we think your team would enjoy

How to Turn December Donors Into Year-Round Supporters Through Monthly Giving

December is the moment to convert one-time year-end gifts into a recurring, year-round donor base.

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The Types of Gifts That Matter Most in 2026

Tax law changes and shifting donor preferences mean the gifts driving growth this year aren't the ones you'd expect.

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Raise transformational gifts with FreeWill

Here's where FreeWill can help next

Based on the sessions TreesCharlotte attended, we've pulled together a few ways to keep the momentum going.

FreeWill partners get a dedicated strategist, tested campaign content, and tools that make giving simple, whether that's a will, stock, or a QCD.

FreeWill's Auto-Stewardship acknowledges and engages your bequest donors at scale with timely, customized emails sent on your behalf, no extra work for your team.

William, FreeWill's AI writing tool for nonprofit fundraisers, turns a blank page into a first draft of an appeal, thank-you note, or social post in minutes — built to write in your organization's own voice.

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