2026 Giving Season Summit Recap

United Way of Greater Richmond and Petersburg joined us at the Summit. Explore insights from the sessions attended and discover opportunities to enhance your year-end giving strategy.

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What your team caught at Summit

Here are the top sessions you or your team attended

4 Steps to Reverse the Small-Dollar Donor Decline

Retention beats acquisition — re-engaging donors before they drift away is the real fix for the small-dollar decline.

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How to Unlock Wealth-Based Giving at Year-End

Most donor wealth sits outside checking accounts — that's the untapped opportunity nonprofits miss by asking for cash only.

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Just for you

A few sessions we think your team would enjoy

World-Class Stewardship for December Donors

The donor relationship starts, not ends, when the year-end gift clears.

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Using Your Data to Build an AI-Powered Plan

AI can save real time on the busywork, if you protect the face-to-face moments that actually build donor relationships.

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Raise transformational gifts with FreeWill

Here's where FreeWill can help next

Based on the sessions United Way of Greater Richmond and Petersburg attended, we've pulled together a few ways to keep the momentum going.

FreeWill's Auto-Stewardship acknowledges and engages your bequest donors at scale with timely, customized emails sent on your behalf, no extra work for your team.

Donors trust a simple, professional way to give — whether that's a will, a stock gift, or a QCD — and FreeWill makes that easy to offer.

William, FreeWill's AI writing tool for nonprofit fundraisers, turns a blank page into a first draft of an appeal, thank-you note, or social post in minutes — built to write in your organization's own voice.

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