Your summit recap

Washington State University Summit insights and key takeaways

Washington State University joined us at the Summit. Explore key learnings from the sessions attended to help your organization enhance year-end fundraising and donor engagement.

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What your team caught at Summit

Here are the top sessions you or your team attended

Finding Untapped Major Giving Potential Within Your Existing Donor Base

Your existing donor base already has stock, DAF, and crypto capacity — the potential is there, you just haven't asked yet.

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Must-Use Practices for Conversations With Major Donors at End-of-Year

Year-end is a relationship moment, not just a solicitation moment — the strongest asks come from confident, trust-first conversations.

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Just for you

A few sessions we think your team would enjoy

World-Class Stewardship for December Donors

The donor relationship starts, not ends, when the year-end gift clears.

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Year-End Email Blueprint: Every Message You Need to Send Before Dec 31

The right message at the right moment — not more emails — is what builds a complete, high-performing year-end email calendar.

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Raise transformational gifts with FreeWill

Here's where FreeWill can help next

Based on the sessions Washington State University attended, we've pulled together a few ways to keep the momentum going.

FreeWill's Auto-Stewardship acknowledges and engages your bequest donors at scale with timely, customized emails sent on your behalf, no extra work for your team.

The average stock gift through FreeWill runs about $10,400, against roughly $100 for an average cash gift. Same donors, a very different number when they give a different way.

William, FreeWill's AI writing tool for nonprofit fundraisers, turns a blank page into a first draft of an appeal, thank-you note, or social post in minutes — built to write in your organization's own voice.

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What's worked for others

From nonprofits tackling goals like yours

Planned Giving Suite

How The City College of New York raised $3.1M in commitments with FreeWill’s Planned and Smart Giving Suites

Planned Giving Suite

Securing promising futures with planned giving: Elon University’s success with FreeWill’s Planned Giving Suite

Planned Giving Suite

How Jax State Leveraged the FreeWill Planned Giving Suite & Microsite to Secure $250K In New Legacy Commitments